UK, Germany, France

ROLE
Conception, creative direction, UX/UI design

PROBLEM
We wanted to create a unique toy shopping experience on Amazon for Christmas

INSIGHT
Users are greedy about content and stories during internet browsing, so we thought about an experience where we can merge shopping and storytelling.

SOLUTION
Customers were invited to follow Santa’s journey on a never done before advent calendar. Each day, a new product and story were added to the landing page. By purchasing the surprise of the day, customers were entered into a prize draw to win Amazon promotional credit to the value of their purchase.

COLLABORATION
Le Backyard, Julie Benahaïm & Benjamin Ulmet